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The International Golf Show will have a multi-level advertising and public relations campaign including:

Continuing partnerships with some of Southern Ontario's most prominent newspapers provide a strong base for publicizing the show. This helps to ensure a strong and growing attendance. The specially created pullout section published the week of the show serves as a show guide, as well as providing an excellent vehicle for exhibitors to promote their participation at the show.

The special section reaches approximately 1 million readers. The show's pullout feature section is also used for reader contests and sponsor promotions up to 3 weeks in advance of the show dates.

Two of Toronto's top radio stations will participate as radio sponsors getting the International Golf Show message out across the airwaves with on air give-a-ways and contests for listeners.

Direct mail distribution of approximately 80,000 discount admission coupons will continue with show sponsor Golfinn International.

Magazine advertising will play a significant role in reaching golfers throughout the Greater Toronto Area.

Posters will be distributed throughout southern Ontario to golf courses and golf retail outlets.

Over 200 media kits will generate interest prior to and after the show for exhibitors and sponsors. Radio and television stations visit the show and conduct on-air interviews and broadcasts from the show.
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